Winning Sales
Michael Aldridge
Director at Unique venues consultancy
40 articles
January 22, 2024
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Once Upon a Time
Forget the old playbook, ditch the cold calls. We're not just sales managers, we're masters of strategic seduction in the ever-evolving world of events. We transform blank spaces into stages for life's biggest moments, and it all starts with knowing our clients, inside and out.
They're not booking a ballroom, they're weaving a dream, its their moment to shine in front of the CEO. Are they hosting a life-changing conference or a whimsical wedding? A Fortune 500 titan or a local hero? you need to know. Tailor your approach to their unique story.
Be the curator, not just the caterer. Don't offer menus, curate experiences. Paint a picture: laughter echoing through the room, heartfelt speeches under twinkling chandeliers. Show them your venue is the canvas for their masterpiece. Offer tastings offer clients hospitality on show Rounds.
We're not lone wolves, we're a pack. Leverage your team's expertise, the chef's culinary artistry, and the decorator's transformative vision. Bundle your services, and create packages that showcase the magic of your venue. Become the one-stop shop for event bliss.
Embrace the future. Virtual tours, 3D renderings, Bespoke quotes (make it personal)use Chatbots to collate basic information and let the human agent sell the dream- make them feel the buzz of the room, the warmth of the fireplace, the scent of blooming orchids through their screen. Use curated storytelling visuals to walk the clients through the story.
Sales are a marathon, not a sprint. Nurture leads, become trusted advisors, and offer genuine guidance. Be their confidante, the champion of their success. When trust is built, deals become inevitable. If your venue isn't right for the event offer advice on one that is.
The competition is fierce, but so are we. We wield the magic of hospitality, the alchemy of transformation, the power to turn dreams into reality. Let's rewrite the rules, seduce with insight, impress with empathy, and win with heart.
Every closed deal is a promise kept. We promise unforgettable moments, breathtaking memories, and stories that will be told and retold. With every win, we elevate the art of event sales. This is a game worth playing, a legacy worth building.
Now, go forth and dominate the stage! Celebrate your wins, big and small, and inspire each other to reach new heights. Let's raise a toast to the champions we are, and the unforgettable experiences we craft together. Are you confident your team are delivering this?
