Unique Venues Consultancy
About Me
From The London Eye to Theatre Barn, I've charted the UK's eventscape for 30 years. I'm Michael Aldridge, your expert navigator of hidden gems and iconic landmarks.
Think Madame Tussauds, The London Eye and SEALIFE? Those multi-million-pound event success stories? I helped steer them there while leading Merlin Events. I bring that magic to your projects, from Dubai's dazzling Ain Dubai to charming local havens like Theatre Barn.
My passion? Simplifying chaos and crafting winning strategies. I'll curate bespoke show rounds, empower your team to smash KPIs and turn businesses into event powerhouses.
Hundreds of tours were hosted, and millions in deals were secured. How? My secret weapon? A mystery shopping package with five actionable takeaways to unlock your event goldmine.
Ready to make your event dreams a reality? Let's map your course.
September 2002-December 2018
General Manager of Events Merlin Events
Spearheading Merlin Events, I streamlined operations within Merlin Entertainment by unifying event teams across iconic brands like Thorpe Park, The London Eye, Madame Tussauds, SEALIFE, and London Dungeons. My leadership led to developing comprehensive packages and five-year plans, driving multi-million-pound growth. Our team's dedication was recognized through numerous awards, solidifying our position as a market leader and champion of best practices.