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How to get the best out of your budget
How to get the best out of your budget Since 2008, it really has become a buyer’s market in events. This year the playing field is...
Michael Aldridge
Jan 14, 20243 min read
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Calling Out the Event Industry's Biggest Blind Spot: Are You Sabotaging Your Sales?
After 20 years at the helm of Merlin Events, overseeing iconic venues like Thorpe Park, Madame Tussauds, and the London Eye, I've...
Michael Aldridge
Jan 12, 20242 min read
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